Amazon is one of the largest online marketplaces in the world, offering sellers a massive audience and opportunities to grow their business. If you own a website like Sympleecom and want to expand your reach, selling on Amazon is a smart move. In this guide, we’ll cover everything from creating your seller account to optimizing listings and boosting sales.
Why Sell on Amazon?
Selling on Amazon gives your business several advantages:
- Massive Audience – Millions of buyers visit Amazon daily.
- Trust & Credibility – Customers trust Amazon for fast shipping and secure transactions.
- Easy Logistics (FBA) – Amazon can handle storage, shipping, and returns.
- Marketing Opportunities – Amazon Ads and promotions help you reach more buyers.
Whether you’re selling electronics, fashion, home goods, or digital products, Amazon can be a revenue booster.
Step 1: Choose Products to Sell
Before listing, decide which products from your website to sell on Amazon. Consider:
- Best sellers – Start with your most popular items.
- Small & easy to ship – Shipping costs can affect profit.
- Durable & high-quality – To minimize returns and negative reviews.
For example, if Sympleecom sells lifestyle products, select the ones with the highest demand and margins.
Step 2: Create an Amazon Seller Account
To start selling, you need an Amazon seller account. Follow these steps:
- Go to Amazon Seller Central and click Register Now.
- Choose your account type:
- Individual – No monthly fee, ideal for beginners.
- Professional – $39.99/month, recommended if you plan to sell over 40 products/month.
- Provide necessary information:
- Business name
- Email & phone number
- Bank account & tax information
- ID verification
Once approved, you can start listing products.
Step 3: List Your Products on Amazon
You can list products in two ways:
A. If the Product Already Exists on Amazon
- Search for the product using its name or UPC.
- Click Sell Yours.
- Add your price, quantity, and shipping options.
B. If It’s a New Product
- Go to Inventory → Add a Product.
- Select Create a New Listing.
- Fill in details:
- Product title (use keywords)
- Images (high-quality photos, 1000+ px for zoom)
- Bullet points & description (highlight features & benefits)
- Price
- Category & brand
- UPC or GTIN
Pro Tips:
- Optimize titles with main keywords.
- Include lifestyle images showing the product in use.
- Provide clear, concise descriptions that address customer questions.
Step 4: Choose Your Fulfillment Method
Amazon offers two main options:
1. Fulfilled by Merchant (FBM)
You store, pack, and ship the products yourself. Ideal for smaller inventories.
Pros:
- Full control over shipping
- Avoid FBA fees
Cons:
- Time-consuming
- Limited Prime exposure
2. Fulfilled by Amazon (FBA)
Send your products to Amazon’s warehouse. Amazon handles shipping, returns, and customer service.
Pros:
- Access to Prime buyers
- Faster delivery
- Increased trust & conversion
Cons:
- FBA fees
- Storage costs for slow-moving items
Step 5: Pricing Your Products
Amazon charges:
- Referral Fees – Percentage of each sale (varies by category)
- FBA Fees – For storage and fulfillment (if using FBA)
To remain profitable:
- Calculate all fees upfront.
- Compare competitor prices.
- Factor in shipping & packaging costs.
Step 6: Optimize for Amazon Search (SEO)
Just like Google, Amazon has a search algorithm. Optimize your listings to appear in search results:
- Include main keywords in title and bullets.
- Use backend search terms in Seller Central.
- Encourage reviews – Positive reviews improve ranking.
- Use high-quality images for better CTR (Click Through Rate).
Step 7: Promote Your Products
Amazon Advertising
- Sponsored Products – Promote individual listings.
- Sponsored Brands – Highlight your brand and multiple products.
- Display Ads – Target audiences outside Amazon.
Social Media & Website
- Share “Buy on Amazon” links on your website, emails, and social media.
- Highlight Amazon Prime shipping as a benefit.
Step 8: Monitor Your Sales & Inventory
Use Amazon Seller Central Dashboard to track:
- Orders & shipments
- Inventory levels
- Customer reviews & feedback
- Ad performance
Regular monitoring ensures you never run out of stock and helps identify your best-selling products.
Step 9: Scale Your Business
Once your first products are performing well:
- Expand to more products from your website.
- Explore international marketplaces (Amazon USA, UK, Canada, etc.)
- Use advanced Amazon tools like A+ Content, Subscribe & Save, and Brand Registry.
Conclusion
Selling on Amazon allows businesses to reach millions of potential customers and scale rapidly. By carefully choosing products, optimizing listings, using FBA or FBM, and leveraging Amazon’s advertising, you can maximize revenue while building your brand.
If you’re ready to grow your e-commerce business and take Sympleecom products to a global audience, start today and experience the power of Amazon selling.
Call to Action:
Visit Sympleecom now and start selecting products to sell on Amazon today. Your global customers are just a click away!
