If you’re selling products on Amazon, relying solely on organic traffic might limit your sales. Amazon Seller Ads (also called Amazon Advertising or Amazon PPC) help sellers increase visibility, drive traffic, and boost conversions. Whether you’re a new seller or an established brand, understanding and leveraging Amazon Ads is key to growing your business in 2026.
What Are Amazon Seller Ads?
Amazon Seller Ads are pay-per-click (PPC) advertising campaigns that promote your products to potential customers on Amazon. Ads appear in:
- Search results (top of page or within listings)
- Product detail pages
- Amazon’s display network
You only pay when someone clicks your ad (CPC model).
Types of Amazon Seller Ads
1️⃣ Sponsored Products
- Most common ad type
- Promotes individual listings in search results and product pages
- Great for boosting visibility for specific products
Example: Show your coffee grinder in “Best Coffee Accessories” search results.
2️⃣ Sponsored Brands
- Show your brand logo, headline, and multiple products
- Ideal for brand building and promoting product collections
Example: Display your skincare line with your logo in search results.
3️⃣ Sponsored Display Ads
- Display ads shown on product detail pages, customer review pages, and external websites
- Target audiences based on shopping behaviors and interests
Example: Retarget customers who viewed your eco-friendly water bottles.
4️⃣ Amazon Video Ads
- Short video ads on search results and product pages
- Perfect for storytelling and showing product benefits in action
Benefits of Using Amazon Seller Ads
- Increased Visibility – Your products appear at the top of search results.
- Boost Sales – Ads drive traffic and conversions, especially for new listings.
- Targeted Advertising – Reach buyers actively searching for products like yours.
- Performance Tracking – Amazon provides analytics for impressions, clicks, and sales.
- Brand Growth – Sponsored Brands and Display Ads increase brand recognition.
How to Set Up Amazon Seller Ads
Step 1: Choose Your Campaign Type
Decide between Sponsored Products, Sponsored Brands, Sponsored Display, or Video Ads based on your goal.
Step 2: Select Targeting
- Automatic Targeting – Amazon targets keywords and products for you
- Manual Targeting – You choose specific keywords or products to target
Step 3: Set Budget & Bids
- Decide daily budget
- Choose bid per click (amount you’re willing to pay per click)
Step 4: Monitor & Optimize
- Track clicks, impressions, and ACoS (Advertising Cost of Sale)
- Adjust keywords, bids, and ad placements to maximize ROI
Amazon Seller Ads Best Practices
- Start with High-Performing Products – Promote products with good reviews and competitive pricing.
- Use Relevant Keywords – Research high-traffic keywords for your niche.
- Optimize Product Listings – High-quality images, detailed descriptions, and bullet points increase conversion.
- Test Ad Types – Experiment with Sponsored Products, Sponsored Brands, and Display Ads.
- Monitor ACoS – Keep advertising costs in line with profit margins.
- Leverage Negative Keywords – Avoid paying for irrelevant clicks.
Common Mistakes to Avoid
- Targeting irrelevant keywords
- Setting bids too low or too high
- Ignoring underperforming campaigns
- Not tracking ACoS or ROI
- Promoting products with poor reviews
Conclusion
Amazon Seller Ads are a powerful tool for increasing visibility, driving traffic, and growing sales. By choosing the right ad types, targeting the right audience, and optimizing campaigns, sellers can maximize profits and scale their business in 2026.
